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Use Your Story to Boost Sales


boost-salesWhen people are researching a product or service, they don’t just want to know how much it costs. They want to know why it’s the best option and how it’s going to fit into their lives. People these days don’t shop from a catalog and take product descriptions as gospel. They are educated buyers, they do their research and they want to know why they should do business with you.

That means, now more than ever, if you want to be successful in sales you have to be good at content marketing. So how do you focus on content marketing online rather than just sales and advertising? It’s about creating a dialogue between your business and its representatives (your sales team, president, etc.) on your social media channels, your website, your blog and any other medium you have access to. You have to find ways to engage your audience. That’s where storytelling comes in.

Your business has a story. Your products and services have a story. And every time you meet the needs of a customer, there’s a story there too. In a recent Entrepreneur article, author Mike Wood said “Storytelling marketing is one of the best techniques you can use to keep people’s attention. It also helps with the overall quality of your articles, and it leads to more shares and engagement.” Be honest and let that story sell your product or service without a direct sale. If you need a little inspiration to start thinking about your business through a storytelling lens, this article from Huffington Post has some great tips and examples. Forbes also has a great explanation of storytelling in business available here.

Just remember your story doesn’t all have to be in long-form blog posts – you can tell a story with a photo, video, quote, snippet or infographic… And, once you’ve created a great piece of storytelling content, you can get quite a bit of mileage out of it on all your social channels, your website, your advertising, and your print materials with the right strategy. The key here is that, once your audience starts to connect with your story and your business, they are more likely to buy your product or pay for your service.

If your business or your sales team needs more than content marketing to get in the groove, your local Growth Coach can help! With our group sales coaching workshops, one-on-one coaching sessions and other services, we can help you find the right solution for your business. Find your coach at http://thegrowthcoach.com/.

Filed under: Business Coaching Tagged: appreciation marketing, blog, business, business sales, communication, content marketing, education, entrepreneurship, innovation, inspiration, low cost marketing, marketing, marketing strategies, promotion, relationships, sales, sales marketing, small business, successful sales, technology, truth
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Building a business is hard and I understand many of the challenges you’re facing – I’ve been there. Before launching The Growth Coach, I owned by own business for 20 years. During that time, I franchised the company to 22 locations in 12 states and, after selling the business and staying on as vice president, I helped continue the expansion to 34 locations in 18 states. The best part of being a franchisor was being able to help other people grow their businesses. I loved working with entrepreneurs to help them meet their goals. When I left that business, I worked in sales management, but I knew I wanted to get back into a coaching role. I am excited to have finally found my niche as a professional business and sales coach with The Growth Coach.


Springfield, MO


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